10 Tips for Marketing Your Music on Twitter
1. Choose your username wisely: social profiles are verysearchable, and they often appear very high in search results on sites like Google and Yahoo! Make sure that your username is at least close to your artist name or band name. You can still enter your full name, which will turn up in search results too, but if you want to help your fans discover you quickly, make sure your username is configured properly.
2. Follow strategically: following anybody and everybody is mostly pointless. Follow people you know, follow people that are in the same industry, and follow people that interest you. Begin connecting with others immediately.
3. Set up and populate your profile: setting up your profile might seem like a bit of a nuisance, but it's definitely worth doing. Firstly, you will quickly establish yourself as alegitimate user as opposed to a bot or spam account. Secondly, it will enable you to get yourbranding seen by more people.
4. Tweet often: there isn't much point in setting up a Twitter account if you're not planning on actually using it. If you can't see yourself tweeting all the time, start with a smaller number of tweets; three or so. Though you should never spam users that follow you, in general, the more tweets you posts, the more engagement you will create.
5. Build a reputation: this is about tweeting strategically. If you just post random nothingness about your day, people aren't going to be that interested unless you are famous. Find interesting articles and images across the web and share those. As much as possible, make sure to attribute the content to the users who created it. Moreover, keep posting about the same subjects on your Twitter stream; establish a reputation.
6. Engage with other users: Twitter is a social media site. As such, you should take every opportunity to connect with others, especially those that choose to interact with you. Pay people a compliment, or give them a little link love. You never know what might come out of that.
7. Use a social media management platform: if you have a hard time keeping up a regular posting habit, you may want to look into using a social media management tool like HootSuite. Not only can you manage your profile directly from the platform, you can also schedule however many posts you want in advance of them being seen by other users.
8. Use link shortening tools: if you want to track the stats on the links you post to Twitter - and it is a good idea to do so - consider using a link shortening service like bitly. Not only will it allow you to use up less characters for each tweet you post, you will be able to see where your traffic is coming from.
9. Build a tweet database: if you find that you are frequently posting the same bits of content on your stream, you may find it worthwhile to create a database of tweets that you want to tweet out on a regular basis. Keep in mind that nobody is going to keep following you if you only post the same things all the time. Make sure to keep your posts, but a tweet database can help you save time and tweet more efficiently.
10. Socialize: since we are talking about marketing, this is going to tweak your brain a little. Don't use Twitter - or any other social media platform for that matter - as a marketing tool. Instead, use it as a social tool. The word 'marketing' really puts you in the wrong mindset, and causes you to have unrealistic expectations around what social media can do for you. Focus on people and adding value and socializing first, and the results you create will be much more desirable.
David Andrew Wiebe pursued a career in music for 12 years. Today, he continues to teach and educate others about the music industry and his personal mission is to leave it in a better state than he found it in. Go to DAWCast.com for more music marketing ideas, social media strategies and business tips.
Article Source: http://EzineArticles.com/?expert=David_Andrew_Wiebe
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